What is SEO and Digital Marketing | Interlinkzone | 2019 |
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| What is SEO? |
What is SEO?
SEO stands for search engine optimization. The method of receiving huge traffic from an organic traffic, editorial, or natural search results on the search engines. Simply put, it’s the name given to the activity that makes an attempt to boost search engine rankings. In several respects, it's merely internal control for websites.
You’ve most likely heard a hundred times that search engine optimization (SEO) may be a important digital promoting tool, however although you have got a basic understanding of what it entails, you will still not have a solid grasp on this complicated and many-sided creature.
SEO stands for search engine optimization. it's the method of rising a web site for search engines therefore it ranks higher in search results. the higher a page is in ranking the additional visible it becomes to potential guests.
Approximately half-hour of all guests click the primary result, V-day click the second and 100% the third link. so to draw in additional guests, it helps to urge a better page ranking.
SEO might target completely different sorts of search, together with image search, local search, video search, and news search engines. employing a sound SEO strategy can assist you position your web site} properly to be found at the foremost vital points within the shopping for method or once individuals would like your site.
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How Digital Marketing Works?
Digital marketing is like to promote a product/service through internet. It is well know as internet of marketing. To promote their product/service the digital marketers use all tactics such as social media marketing, search marketing, and email marketing etc.
Digital marketing involves all type of digital marketing efforts likewise that use an electronic device(a computer,a smartphone,a iphone) or the internet. In this trend all Businesses are make of use of digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
If not you are not an experience person in digital marketing and you want to know about it then it a good thing that you what to get adapt the technology so what i mean to say that it may you feel overwhelming to think about mastering all the online marketing tactics used in digital marketing.
Don't worry i'm here to get all that for you...
And yeah, we have various types of tricks and you would love to learn such things.
Let's take a close eye at how does digital marking works?
Digital marketing has took-over the place of traditional marketing because today customers have multiple of option to buy a product with help of well designed/tailor made things
I can give some examples...
Have you ever think about if you wanna buy a smartphone, you have to visit to an outlets or a mobile phone shop but nowadays all the products have moved to online so you have to visit to a reputed website like Amazon,Flip kart etc to purchase. Here, you usually try to search on the Internet to learn more about available products/services, who provided them, and what your best options were. Your finalize buying decision it is based on the reviews you read, upon looking up at features, color,model,brand name etc.
Simple the are two type of marketing in this world.
Traditional Marketing is like promoting a product on Newspapers, Television Banners etc.
Digital Marketing is like all promotions would be done online.
The key is to develop a digital marketing strategy using a variety of digital channels to connect/promote a product/service in a multitude of methods.
Search Engine Optimization (SEO)
Social Media Marketing
Content Marketing
Email Marketing
Affiliate Marketing
Marketing Automation
Online PR
Pay Per Click (PPC)
Inbound Marketing
Native Advertising
Search Engine Optimization (SEO) in 2019 is a analytical,creative,technical process to increase traffic to website on search engines page. The primary function of SEO is to drive more organic and useful traffic to a website that converts into Good Sale.
Social Media Marketing(SMM)
Social Media Marketing is good marketing tactics like on social networks(facebook,twitter, etc), or the process of promoting product/service through digital media channels. SMM is only worth when their is an organic traffic to website or social networks page.Content Marketing
Content marketing is to create and share a valuable free/original content to attract visitors and that will converts into customer of sale. The type of content marketing you share is relatively to what you sell. Like educating visitors or page visitors with your content with all related product/service.
Email Marketing
An Email marketing is also called as online/internet marketing. Usually a firm/company drafts few email promotions or it may send to a certain group of people through email. These promotional emails contains advertisements, commercial messages, goods/services or donation, or a call for a business.Affiliate Marketing
An Affiliate marketing usually promotes a product/service of a business on website where it on a click of link/links it draws a huge traffic to the website owner and commission on sale of product as well. We usually see millions of an affiliate networks where you can join.It is s great new for website/bloggers owners.
Marketing Automation
In this generation few Businesses are ready to automate their marketing campaigns so they can be update with latest trending solution for their business.The marketers would be looking for marketing automation (MA) tools to draft few emails an automatically.Once they are valid then it would be converted to a sale.
Online PR
Most of the website owners would like to do PR(Public Relation) in Search Engine Optimization.They would write few press releases and other marketing papers to generate leads and traffic from search engine optimization as well.
Pay Per Click (PPC)
First a fall let me tell what is full form of PPC stands as pay-per-click. This trick is used in this internet marketing the advertising owners would pay fee each time their online ads is clicked. To be more clear it’s a way of buying visits to your site, getting traffic organically instead.Inbound Marketing
An Inbound marketing is nothing but when a visitor visits to a website and learns about your product/service which you provide. This activity would take place after visitors visit a website. Few commonly known as inbound marketing methods are like videos,social media, email marketing,blogging, and writing SEO content also doing marketing (guides, how-tos,whitepapers, etc.).Native Advertising
Native advertising is a combination of publisher’s existing content also its adding value to everyone involved in, the owner of the business receive more incoming links and added rank for their web pages and products/services.
Also know more about : 11 SEO Tools to Help You Rank Higher | SEO & Digital Marketers - Interlinkzone
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