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Saturday, August 10, 2019

What is SEO and Digital Marketing | Interlinkzone | 2019 |

What is SEO?

What is SEO and Digital Marketing


SEO stands for search engine optimization. The method of receiving huge traffic from an organic traffic, editorial, or natural search results on the search engines. Simply put, it’s the name given to the activity that makes an attempt to boost search engine rankings. In several respects, it's merely internal control for websites.

You’ve most likely heard a hundred times that search engine optimization (SEO) may be an important digital promoting tool, however, although you have got a basic understanding of what it entails, you will still not have a solid grasp on this complicated and many-sided creature. 

SEO stands for search engine optimization. it's the method of raising a web site for search engines, therefore, it ranks higher in search results. the higher a page is in ranking the additional visible it becomes to potential guests.

Approximately half-hour of all guests click the primary result, V-day clicks the second and 100% the third link. so to draw in additional guests, it helps to urge a better page ranking.

SEO might target completely different sorts of search, together with image search, local search, video search, and news search engines. employing a sound SEO strategy can assist you to position your web site} properly to be found at the foremost vital points within the shopping for method or once individuals would like your site.

Thank you so much for your time for being on my page and now I need to listen to from you. What do think about this list? Or maybe I lost one in all your favorite tools. Either way, let me understand by leaving a comment below.

How Digital Marketing Works?


Digital marketing is like to promote a product/service through the internet. It is well known as the internet of marketing. To promote their product/service the digital marketers use all tactics such as social media marketing, search marketing, and email marketing, etc.

Digital marketing involves all type of digital marketing efforts likewise that use an electronic device(a computer, a smartphone, an iPhone) or the internet. In this trend, all Businesses are made of the use of digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

If not you are not an experienced person in digital marketing and you want to know about it then it a good thing that you what to get adapt the technology so what I mean to say that it may you feel overwhelming to think about mastering all the online marketing tactics used in digital marketing.

Don't worry I'm here to get all that for you...

And yeah, we have various types of tricks and you would love to learn such things. 

Let's take a close eye at how does digital marking works?


Digital marketing has took-over the place of traditional marketing because today customers have multiple options to buy a product with the help of well designed/tailor-made things


I can give some examples...

Have you ever think about if you wanna buy a smartphone, you have to visit an outlet or a mobile phone shop but nowadays all the products have moved to online so you have to visit a reputed website like Amazon, Flip kart, etc to purchase. Here, you usually try to search on the Internet to learn more about available products/services, who provided them, and what your best options were. Yours finalize buying decision is based on the reviews you read, upon looking up at features, color, model, brand name, etc.

Simple the are two types of marketing in this world.

Traditional Marketing is like promoting a product on Newspapers, Television Banners, etc.
Digital Marketing is like all promotions would be done online.

The key is to develop a digital marketing strategy using a variety of digital channels to connect/promote a product/service in a multitude of methods.

Search Engine Optimization (SEO)
Email Marketing
Affiliate Marketing
Marketing Automation
Online PR
Pay Per Click (PPC)
Inbound Marketing
Native Advertising

Search Engine Optimization (SEO) in 2019 is an analytical, creative, technical process to increase traffic to the website on the search engines page. The primary function of SEO is to drive more organic and useful traffic to a website that converts into Good Sale.

Social Media Marketing(SMM)

Social Media Marketing is good marketing tactics like on social networks(facebook, twitter, etc), or the process of promoting product/service through digital media channels. SMM is only worth when there is organic traffic to a website or social networks page.

Content Marketing

Content marketing is to create and share a valuable free/original content to attract visitors and that will convert into a customer of sale. The type of content marketing you share is relative to what you sell. Like educating visitors or page visitors with your content with all related product/service.


Email Marketing

Email marketing is also called as online/internet marketing. Usually, a firm/company drafts few email promotions or it may send to a certain group of people through email. These promotional emails contain advertisements, commercial messages, goods/services or donation, or a call for business.

Affiliate Marketing

An Affiliate marketing usually promotes a product/service of business on the website where it on a click of link/links it draws huge traffic to the website owner and commission on the sale of the product as well. We usually see millions of affiliate networks where you can join. It is s great new for website/bloggers owners.

Marketing Automation

In this generation, few Businesses are ready to automate their marketing campaigns so they can be updated with the latest trending solution for their business. The marketers would be looking for marketing automation (MA) tools to draft a few emails automatically.Once they are valid then it would be converted to a sale.

Online PR

Most of the website owners would like to do PR(Public Relation) in Search Engine Optimization. They would write a few press releases and other marketing papers to generate leads and traffic from search engine optimization as well.


Pay Per Click (PPC)

First, a fall let me tell what is full form of PPC stands as pay-per-click. This trick is used in this internet marketing the advertising owners would pay fee each time their online ads is clicked. To be more clear it’s a way of buying visits to your site, getting traffic organically instead.


Inbound Marketing

Inbound marketing is nothing but when a visitor visits a website and learns about your product/service which you provide. This activity would take place after visitors visit a website. Few commonly known as inbound marketing methods are like videos, social media, email marketing,blogging, and writing SEO content also doing marketing (guides, how-tos, whitepapers, etc.).

Native Advertising

Native advertising is a combination of publisher’s existing content also its adding value to everyone involved in, the owner of the business receive more incoming links and added rank for their web pages and products/services. 

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