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Wednesday, November 27, 2019

What is Content Marketing || Interlinkzone ||



What is Content Marketing
Content Marketing

What is Content Marketing?

Content marketing is nothing but a digitally written content strategy online. This would create an honest, marketing strategy in which companies create honest, educational content on a consistent basis for an important buyer's profile. Overall, the main concept is to promote or publish the content to drive more traffic by organically which leads to lead generation and a sale for a company. 

Now a day we see that traditional marketing is drastically being less and less effective by a minute. This way companies would reach the targeted audience personally with their views and reviews.

So let us know more detailed about Content Marketing.

Competitive Prices comparing to the market. Loyalty preference is given to better customers. The Content would be for this trend and also for the future of marketing. The differentiation between the content marketing and the informational marketing stuff you get from companies to your Inbox/Messages/Whatsapp/Youtube that because companies are trying to sell you “their Products.” Mostly Companies would be sending us more information every time. 

Do you think that most of the time it’s not very relevant or important the message we get on our devices (Do you treat that as spam?). That’s what! it makes content marketing so fascinating in the generation environment of thousands of marketing messages per person per day.
The very important thing is that Marketing without a Good/Great Content is impossible.

Content marketing is used by leading brands:

Our marketing research shows the more majority of marketers are utilizing content marketing policies. However, it has been found that many popular brands in the universe, including Microsoft, Cisco Systems, P&G, Swiggy, Ubereats, etc. This type of marketing tricks has been developed and executed by small enterprises and the customer can shop around the globe why? because it is happening and working perfectly. 

Content marketing is very important for your startup's and your clients/customers Especially, there are few important reasons, benefits and for businesses that who utilize content marketing:

Sales would increase. Competitive Prices comparing to the market. Loyalty preference is given to better customers.

The Content would be for this trend and also for the future of marketing. The differentiation between the content marketing and the informational marketing stuff you get from companies to your Inbox/Messages/Whatsapp/Youtube that because companies are trying to sell you “their Products.” Mostly Companies would be sending us more information every time. 

Do you think that most of the time it’s not very relevant or important the message we get on our devices (Do you treat that as spam?). 

That’s what! it makes content marketing so fascinating in the generation environment of thousands of marketing messages per person per day.

The very important thing is that Marketing without a Good/Great Content is impossible.

  • Social media marketing: Content marketing is a plan comes before your social media strategy.
  • SEO: It would publish quality and consistent content to get rank on SERP.
  • PR:  This is a strategy for success in PR. It would address issues of readers and care about the reviews, but not their business.
  • PPC: This should have great content to work on PPC.
  • Inbound marketing: Content is king/key to driving inbound traffic and lead generation.

Why does My business Need a Content Marketing Strategy? 

Content is a kind to full-funnel marketing approach. It will useful for marketing trick give awareness, generating leads and converting follower to a customer. The other supporting marketing strategies are search engine marketing (SEM), display advertising, PR, search engine optimization (SEO), email marketing, events and many more. 

Here’s what exactly the Content Marketing found a recent survey of the content marketing scenario: 

Out of 100/86% of B2B marketers are utilizing content marketing strategies.

Out of 100/55% of B2B marketers are developing more and more content than they did earlier.

Out of 100/70% of B2B marketers make a strategy to develop content marketing for the coming year.

What is Content Marketing
Content Marketing

In a very short period, content marketing has found a drastic change made in B2B marketing with every company.

I have furnished a few important things in this article on content marketing to drive maximum results to your blog/business.

  • Out of 100/43% of marketers found that they developed their sales from the source of LinkedIn, Facebook, Youtube, Blogs, Pinterest, Instagram, and other social networking websites.
  • Out of 100/54% of the marketers have documented their content marketing strategy.
  • Out of 100/50% of members report that they mostly buy the product/services from a company they follow with reputed social media websites/channels like LinkedIn, snap chat, Instagram, Telegram, Youtube.
  • Out of 100/85% of the buyers who believe that companies/firms should give more information via social networking sites/channels.

I have a question for you that If you were commencing a content marketing program from scratch, from where would you commence it?

The better way that I would be focussing on one type of thing i.e., (textual, visual, audio), on social network platforms (Facebook, blog/website,iTunes, Twitter, Instagram) and consistently deliver the content over time. Focus on a particular one and the audience, where you can showoff yourself as the leading professional in that niche.


What is Content Marketing
Content Marketing

Below are a few of my tips for Content Marketing:

An Attitude is always #1. 

I would love to prefer to collaborate with people who have developed in publishing and media over the marketers in general.

It is democratic. I believe anyone, anywhere, anytime with any amount can increase some valuable audience over time and make an impact on this. In other words, I can say that there is no excuse for not making proper development, as long as you have a proper plan and action against that plan.

According to the broadsheet newspaper in Chicago an AdAge, nearly every CMO (Chief Marketing Officer) would be under more pressure to deliver measurable ROI. And more marketers are being held accountable for tying content to revenue. 

Due to this, why it’s very critical to interpreting, on how your content will make help you to move to the potential customers along the way to sale. 

So I suggest that better to Start with documenting what do you hope to attain with your content marketing. Is it developing brand awareness? Will it Drive higher quality leads? or Better engaging prospective buyers? then if you very truly welcome the principles of content marketing, then your aim is to give a reply on every question your prospects give you as customers may try to make a purchase on the decision. On being With that in thoughts, you MAY associate WITH many success goals with your content, as a result of this, it will put in order of sale with the different phases of the buying cycle. 


Here one more example image for your reference.



What is Content Marketing
Content Marketing

At the very beginning of the cycle, you will have to focus only on generating brand awareness and interest, for all I know by positioning your company as a thought leader in its field. At the next stage,  you will be helping buyers to understand and show them how to compare their options with other brands which customers who are genuinely trying to buy the product and get benefits after the suggestion you made. 

You need to decide on What Content to Produce?

First, you decide the topics to give the information and you should aware of your customer/buyer needs. By this investigation, you may get the max information about the buyer personas which are combined presentation of your important buyers and the people you must engage and convert them into order to drive to sale. 

The most important thing is to find your ideal customer. 

Then next, which company makes the most fitting targets for your offering?

Once you’ve all the information in handy then the next move is to the right company types, focus on identifying the people within those target companies that will be involved in the purchase. 

Interview a sampling of existing and potential customers, as well as anyone within your company that interacts with your customers, to learn about:


  1. TOMA (Top-Of-Mind Awareness)
  2. Working Hours per day
  3. Evaluation of decision
  4. Hi-Five Buying motivations
  5. Stages of the consumer buying process
  6. Top 5 elements of the promotional mix
This stage would be similar to find year on year doing the survey on content marketing, is that most marketers would be in a state of being no time or skills to promote the content during each stage of the purchasing process. So here the 5 elements of the promotional mix would be applied.



  • Direct marketing.
  • Public relations or publicity.
  • Advertising.
  • Personal selling.
  • Public relations or publicity.
  • Sales promotion.
What is Content Marketing
Content Marketing

For this, you need to have a rapport with the other teams as below mentioned.

Marketing colleagues

Collaborate with marketing colleagues throughout your organization—including those responsible for branding, social PR, and global marketing—to identify opportunities for cross-pollinating content plans. 

ITL(Internal thought leaders)

Thought leaders will have to move to the market/field to know the opinion of the people on a particular product. Thought leaders are the source who would act as a motivator and inspire the people with new technical ideas and making them into reality and they know and demonstrate how to replicate their success.

Freelancer writers

Normally, the Creative online freelancers could offer many services to their clients and companies for a mutually-agreed upon a fee. They mostly would be self-employed and not on a regular basis as per the contractual commitment. Freelancers would make their bucks sale on their work to a client rather than being regular employees by a business.


Thank you so much for your time for being on my page and now I need to listen to from you. What do think about this list? Or maybe I lost one in all your favorite tools. Either way, let me understand by leaving a comment below.


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